Google this week announced that is introducing Linear TV on DV360. Payam Shodjai, Director, Product Management, at Google Marketing Platform, says that buying Linear TV via the DSP enables advertisers to consolidate TV buying.
Google says that will provide insights and setups designed specifically for TV campaigns that include geography, daypart, program genre or TV network directly.
Today, U.S. network affiliates are accessible through a beta integration with WideOrbit. And according to Google, soon premium national broadcast and cable channels will be available through the partnership with clypd.