Google introduces support to AMP emails in Gmail

Google yesterday introduced support for AMP emails in mobile and desktop for Gmail. Mail.ru and Outlook.com will also support AMP emails.

AMP-based emails are coming to:

• Adobe Campaign Classic
• Amazon Pinpoint
• Amazon Simple Email Service (SES)
• AWeber
• Blueshift
• Braze
• Cheetah Digital
• Clang
• Copernica
• Customer.io
• dotdigital
• Elastic Email
• eSputnik
• ExpressPigeon
• Iterable
• Klaviyo
• MagNews
• Mailrelay
• Mapp Cloud
• Maileon
• Mailgun
• Mailkit
• MessageGears
• MindBox
• MoonMail
• Pepipost
• Salesforce Marketing Cloud
• SendPulse
• SocketLabs
• SparkPost
• Tripolis
• Twilio SendGrid

AMP is an open-source web component framework started by Google that simplifies how businesses can build user-first websites, ads, and now emails. Many advertisers do not use AMP, as it is a project where Google is shaping the web.

Google says that with AMP emails, users can schedule a 1:1 appointment, shop online without leaving the inbox, scheduling grocery delivery, or receive a website alert for a product and then completing the transaction from the back-in-stock notification email. The promise is that users do not need to leave the inbox.

According to Google, Ecwid tested AMP emails and saw their merchant’s sales going up 27% by using AMP components in their abandoned cart email.