Google launches a beta for audio ads in Ad Manager
Publishers can now traffic in-stream audio ads in Ad Manager.
![Google launches a beta for audio ads in Ad Manager](/content/images/size/w2000/2022/04/audio.jpeg)
Google this week launched a beta for audio ads in Ad Manager. Publishers in the beta can now traffic in-stream audio ads and manage audio campaigns in Ad Manager.
Audio ads work like video - the same metrics - however there is no video - just audio and companion banners (normally 300x250px).
According to Google, publishers can set up the audio inventory the same as they would do with any other inventory. When creating an ad unit, publishers need to select Audio as the VAST master size to target in the line items.
On the reporting, publishers can use the creative type report dimension to see the audio campaigns. The “Video creative sets” type currently includes audio ads.
Google clarifies that Ad Manager counts an impression for any audio ad once the IMA SDK integrated audio player has begun playback of the ad.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers