Google launches Radium to automate hyper-local targeting

Google this week announced the launch of Radium, a Web Application, based on App Scripts, where advertisers can define the business areas into radius targeting settings.

Besides, Radium provides businesses with an overview of the geographical information about how well the radius targeting overlaps with the business delivery area.

Data created in Radium can be exported in to a spreadsheet and uploaded in Google Ads Editor, Google Ads UI, SA360, DV360, or Studio.