Google names their major competitors in 2022

Google this month named their competitors in search, social, ad platforms, devices and advertising.

In Search, Google named Baidu, Microsoft’s Bing, Naver, Seznam, Yahoo, and Yandex. Competitors in vertical search engines, or e-commerce providers, are Amazon and eBay (e-commerce), Booking’s Kayak (travel queries), Microsoft’s LinkedIn (job queries), and WebMD (health queries). Google says some users will navigate directly to such content, websites, and apps rather than go through Google.

Google sees social networks as competitors, like TikTok, offered by ByteDance. Meta, Snap, and Twitter are named by Google as competitor. Google states that some users rely on social networks for product or service referrals, rather than seeking information through traditional search engines.

Other online advertising platforms and networks, such as Amazon, AppNexus, Criteo, and Meta, that compete for advertisers that use Google Ads.

Other competitors

Other forms of advertising, such as billboards, magazines, newspapers, radio, and television.

Companies that design, manufacture, and market consumer hardware products, including businesses that have developed proprietary platforms, such as Amazon, Apple, and Microsoft.

Digital assistant providers, such as Amazon and Apple.

Providers of enterprise cloud services, such as Alibaba, Amazon, Microsoft, and Salesforce.

Providers of digital video services, such as Amazon, Apple, AT&T, ByteDance, Disney, Hulu, Meta, and Netflix.

Other digital content and application platform providers, such as Amazon and Apple.

Providers of workspace connectivity and productivity products, such as Meta, Microsoft, Salesforce, and Zoom.