Google now allows combination of bumper ads and skippable in-stream for YouTube reach
6-second bumper ads are now allowed in YouTube reach campaigns.
![Google now allows combination of bumper ads and skippable in-stream for YouTube reach](/content/images/size/w2000/2021/07/youtube.png)
Google this month announced a new generation of YouTube reach line items (Video Reach Campaigns). In these line items, Google now allows advertisers to combine 6-second bumper ads and skippable in-stream assets in a single ad group.
Google says the combination of bumper ads and skippable in-stream assets enables advertisers to optimize for better reach using a single CPM goal.
TrueView for reach ads are optimized to deliver more impressions at lower CPMs. According to Google, Display & Video 360 optimize the bids to help get as many impressions as possible using the target CPM.
Until now, YouTube reach could have only in-stream assets. Now advertisers can have 6-second bumper ads as well.
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