Google Opens Vehicle Ads to Australian Businesses

Buckle up, Aussie auto advertisers! Google has officially launched its Vehicle Ads program in Australia, offering a powerful new way to reach car buyers across the web.

Vehicle Ads is a performance-driven, omnichannel ad format designed specifically for the auto industry. It allows dealerships and other businesses to showcase their entire vehicle inventory directly on Google search results pages, reaching potential customers actively researching and shopping for cars.

Features and Benefits

• Targeted reach: Ads appear to users searching for specific makes, models, or features, maximizing relevance and potential leads.
• Visual appeal: High-quality car images grab attention and entice shoppers to click.
• Key information at a glance: Make, model, price, mileage, and advertiser name displayed clearly.
• Seamless user experience: Clicking an ad takes users directly to the vehicle's detail page on your website, streamlining the journey towards purchase.
• Omnichannel performance: Ads appear across Google Search, Display Network, Youtube, and Discover Feed, maximizing visibility.

Get Started with Vehicle Ads

Australian businesses can join the program by uploading their vehicle inventory feeds to Google Merchant Center and running Performance Max campaigns in Google Ads. Google provides comprehensive resources to help you navigate the process, including implementation guides and policy information.

Benefits for Australian Autos

Vehicle Ads arrives at a crucial time for the Australian car industry, offering a potent tool to:

• Reach engaged shoppers: Connect with active car buyers at the point of decision-making.
• Stand out from the competition: Showcase your inventory visually and informatively.
• Drive more leads and sales: Attract qualified shoppers and convert them into customers.

Revving Up the Future

The launch of Vehicle Ads in Australia demonstrates Google's commitment to supporting local businesses and fostering innovation in the auto industry. With its targeted reach, engaging format, and omnichannel performance, Vehicle Ads promises to become a go-to solution for Australian auto advertisers seeking to drive leads and sales in the digital age.