Google this month redesigned Optimize, the tool that enables advertisers to test and launch changes to site’s layout and content. Google introduced a new streamlined experience page, a direct link to Google Analytics, and a simplified code installation.
Google says in the new streamlined experience page users will find a visual step-by-step guide at the top of the page to help. There is now a direct link to Google Analytics, an easy way to connect the Analytics properties. Google also introduced a simplified code installation, so that advertisers need to install only one piece of code.
What users can do with the free Optimize?
- A/B testing
- Native Google Analytics integration
- Basic URL targeting
- User behavior and technology targeting
- Geo targeting
- Web app support
- Multivariate testing (MVT)
- Experiment objectives
- Simultaneous experiments