Google redesigns Optimize

Google introduced a new streamlined experience page, a direct link to Google Analytics, and a simplified code installation.

Google Optimize
Google Optimize

Google this month redesigned Optimize, the tool that enables advertisers to test and launch changes to site’s layout and content. Google introduced a new streamlined experience page, a direct link to Google Analytics, and a simplified code installation.

Google says in the new streamlined experience page users will find a visual step-by-step guide at the top of the page to help. There is now a direct link to Google Analytics, an easy way to connect the Analytics properties. Google also introduced a simplified code installation, so that advertisers need to install only one piece of code.

What users can do with the free Optimize?

  • A/B testing
  • Native Google Analytics integration
  • Basic URL targeting
  • User behavior and technology targeting
  • Geo targeting
  • Technical targeting (JavaScript, cookies, data layer)
  • Web app support
  • Multivariate testing (MVT)
  • Experiment objectives
  • Simultaneous experiments
  • Administration

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land. You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, and Google News.

Know more about us or contact us via info@ppc.land

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe