By Luís Daniel Rijo in Data News — Jan 19, 2019

Google redesigns Optimize

Google introduced a new streamlined experience page, a direct link to Google Analytics, and a simplified code installation.

Google Optimize

Google this month redesigned Optimize, the tool that enables advertisers to test and launch changes to site’s layout and content. Google introduced a new streamlined experience page, a direct link to Google Analytics, and a simplified code installation.

Google says in the new streamlined experience page users will find a visual step-by-step guide at the top of the page to help. There is now a direct link to Google Analytics, an easy way to connect the Analytics properties. Google also introduced a simplified code installation, so that advertisers need to install only one piece of code.

What users can do with the free Optimize?

A/B testing
Native Google Analytics integration
Basic URL targeting
User behavior and technology targeting
Geo targeting
Technical targeting (JavaScript, cookies, data layer)
Web app support
Multivariate testing (MVT)
Experiment objectives
Simultaneous experiments
Administration

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What users can do with the free Optimize?

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