Google relaxes 'Insufficient contact information' policy in Merchant Center

From August 2021, merchants only have to list a minimum of one piece of contact information on their site.

Luis Rijo

Jul 12, 2021 - 1 min read

Google is updating the 'Insufficient contact information' policy in Merchant Center.

From August 2021, merchants only have to list a minimum of one piece of contact information on their site, and it can be just a contact form or a business profile on social media.

Until now, merchants were required to provide two out of three types of contact information on their website: a telephone number, physical address, and/or email address.