Google revealed this week that AMP will be rollout on mobile organic searches in the near future. Until today users could only see these pages on the Top Stories Carousel, but this will change.
There are over 150M Accelerated Mobile Pages (AMP) indexed by Google and they will start to appear on Google mobile searches with the lightning icon AMP.
In your mobile phone, you can already see a demo of how it would look like: g.co/ampdemo. Since this week, ppc.land is also AMP ready. If you want to see a preview, add /amp/ next to the url.
AMP ads are already supported by Doubleclick for Publishers, and Doubleclick is a step closer to promote AMP within the Advertisers.