Google rolls out ad customizers globally in Google Ads

Google rolls out ad customizers globally in Google Ads

Google last month announced the rollout of ad customizers in Google ads globally. Ad customizers are available for text ads and responsive search ads.

Ad customizers feature enables advertisers to define custom attributes, such as product name and price, in real-time and tailor ads at scale.

According to Google, advertisers can create attributes or upload them in bulk for the account and set the pieces of ad content directly in the campaign, ad groups, and keywords. The customizers will use the targeting settings of the ad groups, campaigns, and keywords where they show.


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