Google rolls out globally a new hotel search experience

Google this week announced that is starting to roll out globally a new hotel experience. The new hotel search experience makes it easier for users to explore options and make decisions based on price, reviews, pictures, rating, and location. The launch of the new hotel search experience happens after Hotels Ads were released in Google Ads.

When a user searches for hotels in Frankfurt it will find ohotos from the hotel or fellow travelers, hotel information, such as neighborhood and location, and hotel reviews from around the web that can be searched by keywords like “air conditioning”.

Google had already launched the hotel search experience on mobile, in February this year. Bellow how it looks on mobile. And now is rolling out the desktop version. Above how it looks on desktop.