Google to allow advertising of Cryptocurrency Coin Trusts

Google today announced an update to its Cryptocurrency and related products policy, which will expand the scope of acceptable advertising for Cryptocurrency Coin Trusts in the United States.

Starting January 29, 2024, advertisers offering Cryptocurrency Coin Trusts targeting the US will be able to promote their products and services on Google platforms if they meet specific requirements and are certified by Google.

Cryptocurrency Coin Trusts are financial products that allow investors to trade shares in trusts holding large pools of digital currency.

The updated policy will provide greater clarity and guidance for advertisers who want to promote these products to US audiences.