Google to change the TrueView name to YouTube in DV360

Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.

Google says the change will better reflect the variety of YouTube inventory available through Display & Video 360.

Metrics, dimensions, and report templates will also be updated to use the YouTube name.

Google introduced the YouTube TrueView ad format back in 2015, and since then, multiple ad formats from YouTube were introduced on the platform, including YouTube Programmatic Guaranteed, bumpers, and non-skippable ads.

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