eMarketer this month forecasted that YouTube Premium will hit 29.5 million subscribers in the US, by year-end 2021.

eMarketer updated the previous projection of 23.6 million. According to eMarketer, the latest forecast projects a 47.2% uptick in US YouTube Premium subscriptions over 2020.

By 2025, YouTube Premium will hit 46.6 million US subscribers. This means 46.6 million YouTube users will not see any programmatic video ads on YouTube.

eMarketer says In 2023, 133.1 million US internet users will be paid digital audio subscribers.