Google to introduce in Chrome a shame badge for slow websites

Google is introducing in Chrome a badge that identifies websites loading slow. Google says the badge is intended to identify when sites are authored in a way that makes them slow generally, looking at historical load latencies.

According to Google, the idea is to test ways to help users understand when a site may load slowly, while rewarding sites delivering fast experiences.

First explorations include a loading screen (splash screen) in Chrome, a loading progress bar, and a context-menu for links.