Google to shut down Optimize in September

Google last week announced that Google Optimize will no longer be available after September 30, 2023. Google Optimize was created 5 years ago for free.

Google Optimize and Optimize 360 (the paid version) enables advertisers to tailor their site to optimize every user experience. In Google Optimize, advertisers can create test variants of web pages and see how they perform against an objective.

Optimize 360 advertisers could use experiments combined with audiences, which enables personalization.

According to Google, any experiments and personalizations will end on September 30, both free and in the paid version of Google Optimize.