Google updates Structured Data Files (SDF) on DV360, now v4.1

On September 18, Google updated the  Structured Data Files (SDF) available in the DoubleClick Bid Manager API. According to Google, the new Structured Data Files v4.1 have enhanced support for inventory source targeting, and there was renaming changes to better align SDF with the Display & Video 360 UI.

Release Notes of the SDF v4.1

StatusEntityFieldPropertyValue(s)
AddedCampaignInventory Source Targeting – Authorized Seller Only
AddedInsertion Order
Inventory Source Targeting – Authorized Seller Only
AddedLine ItemInventory Source Targeting – Authorized Seller Only
ChangedInsertion OrderCustom Affinity TargetingNameCustom List Targeting
ChangedLine ItemCustom Affinity TargetingNameCustom List Targeting
ChangedTrueView Ad Group
Custom Affinity TargetingNameCustom List Targeting
RemovedTrueView Ad
Mobile App Id

Display & Video 360’s Structured Data Files (SDFs) enables advertisers to create new campaigns, insertion orders, and line items via a CSV file. Users of DV360 can also edit existing campaigns, insertion orders, and line items in a bulk way using SDFs.

There are two ways to download insertion orders and line items, by using the Bid Manager API or from the Display & Video 360 UI.