By Luís Daniel Rijo in Display News — Dec 23, 2020

Google's plan to transform online publishers into content creators

The recent antitrust lawsuit says Google plans to transform online publishers into content creators.

The antitrust lawsuit, filed this month against Google, reveals Google's plan to transform online publishers into content creators. According to the lawsuit, Google has a plan to transform online publishers into content creators.

The ten states' prosecutors say Google has an appetite for total dominance, and its latest ambition is to transform the free and open architecture of the internet. They say Google plans to create a walled garden around the internet in which it controls websites and mobile applications.

The name of the model and the name of the venture are hidden on the lawsuit, but prosecutors say there is a documented plan to capture online publishers on the open internet and transform them into content creators generating revenue for Google on a completely closed platform - like YouTube content creators.

Prosecutors say Google wants a walled garden where publishers own the property and bear the cost and risk of providing content but Google captures the benefit by extracting a high share of advertising revenues as the sole ad tech services provider.

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