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Habitat for Humanity New York City (Habitat NYC), a non-profit leader dedicated to ensuring that everyone has a decent and affordable home, has named New York-based Launchpad Advertising its new strategic and creative advertising agency partner across multiple marketing disciplines.
The agency will spearhead strategic and brand marketing initiatives designed to integrate, elevate and raise awareness of Habitat NYC’s properties and impact throughout the five boroughs. Work for these efforts will include experiential, digital and social campaigns promoting the non-profit’s banner housing builds, ReStore and A Brush with Kindness.
“We’re excited to work with Launchpad Advertising on new plans to elevate Habitat’s brand here in the country’s toughest media market,” said Habitat NYC CEO Karen Haycox. “We currently have the most robust pipeline in our organization’s history, and Launchpad has demonstrated excellence in strategic planning and creative development that will help us promote the great work we are doing.”
“Habitat for Humanity NYC has built such an incredible organization that directly impacts the staying power of our communities and so many of our families and neighbors,” said Noah Ross, Chief Creative Officer of Launchpad. “It is a huge win for Launchpad and a privilege to work with Habitat NYC’s team to make that impact even greater. We’re all excited to develop huge end-to-end ideas to promote awareness, donations and volunteers to ensure Habitat for Humanity continues to make NYC’s residents and communities stronger than ever, far into the future.”