Header Bidding: Rubicon Project buys RTK.io

Rubicon Project today announced the acquisition of RTK.io, a publisher provider of tools and services related to header bidding. Rubicon Project paid $11 million cash for RTK.io.

“RTK shares our commitment to open source and our passion for serving publishers with powerful tools and incredible client service,” said Michael Barrett, President and CEO of Rubicon Project. “The company has a strong group of header bidding experts and Prebid developers that adds depth to our already great team. Together, we will accelerate our shared vision of helping publishers regain control of their monetization and make quick, informed decisions to grow their businesses.”

RTK’s solution is built on Prebid, the same open source framework as Demand Manager, the header bidding solution Rubicon Project launched in May 2019. Rubicon plans to integrate Demand Manager and RTK in the coming months.

RTK was founded in 2014 and is headquartered in New York City. RTK provides publishers with an integrated user interface to configure, install, and implement a complete header bidding solution. In addition, the company provides reporting and analytics.

“We are thrilled to be joining Rubicon Project and look forward to being part of the Demand Manager team,” said Gareth Glaser, Co-Founder and CEO of RTK. “Rubicon Project’s resources and footprint supporting our integrated product will enable us to bring new levels of service and innovation to publishers globally, and to further our shared vision of bringing a transparent and collaborative approach to the industry.”