HG Data last week announced the release of its new HG Data Audience segments for digital advertisers using Facebook, Adobe Marketing Cloud, Twitter, Salesforce DMP, and dozens of other leading marketing platforms.
HG Data says this is the result of its partnership with LiveRamp, the identity platform, which allows HG Data Audience segments to be used across a broad range of digital advertising, data management, and demand-side platforms.
The availability of HG Data Audience segments via the LiveRamp IdentityLinkTM Data Store allows B2B advertisers to hyper-target customers or entire market categories based on the installed technologies (technographics) and other attributes tracked by HG Data. Advertisers can also create custom account-based marketing (ABM)-driven segments comprised of the companies and decision makers they most want to reach.
“The LiveRamp Data Store makes it easy for our customers to select our digital audience segments to precisely target their ads by specific installed technologies, job title, industry, or a growing range of other specialized company criteria that help them be more precise and relevant in their interactive display campaigns. It also makes our data available on most of the leading DMPs and DSPs in the market so that advertisers can keep their existing workflows.”John Connell, Executive Vice President of Digital for HG Data