Since last month, Waze ads are available on DV360, the DSP from Google. Waze is a community-based traffic and navigation app where users share real-time traffic and road info. Waze has more than 100 million drivers using the app, that is monetized via native ads. Google has bought Waze in 2013, for $966 million.
Advertisers that want to target Waze ads on DV360 need to follow the following steps:
- Activate the exchange Waze at partner level in DV360;
- Create new native ads with a logo, a landscape image, a title, a description, a landing page and a CTA.
- Create a LI targeting the exchange Waze.
- The native ads will adapt to the Waze ad formats: