Waze

Since last month, Waze ads are available on DV360, the DSP from Google. Waze is a community-based traffic and navigation app where users share real-time traffic and road info. Waze has more than 100 million drivers using the app, that is monetized via native ads. Google has bought Waze in

Google this month announced that Unruly and Waze are now directly integrated in DV360. Unruly was already integrated via Bidswitch as sub-exchange, but since last month was integrated directly as main exchange. Advertisers can activate Unruly, and Waze, on partner settings. Since last month, users with read & write access