Waze

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  How to set up Waze ads in DV360?

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Feb 10, 2019 • Waze

  Since last month, Waze ads are available on DV360, the DSP from Google. Waze is a community-based traffic and navigation app where users share real-time traffic and road info. Waze has more than 100 million drivers using the app, that is monetized via native ads. Google has bought

• Google integrates Unruly and Waze in DV360

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Feb 9, 2019 • Waze

  Google this month announced that Unruly and Waze are now directly integrated in DV360. Unruly was already integrated via Bidswitch as sub-exchange, but since last month was integrated directly as main exchange. Advertisers can activate Unruly, and Waze, on partner settings. Since last month, users with read & write