IAB Europe and TikTok last month released a Guide to Creator Marketing. The guide has 34 pages and IAB Europe says that is helping buyers to understand the opportunities that this new world of creator marketing brings.
The guide offers a step-by-step guide and best practices for creator marketing campaigns.
The sections from the Guide to Creator Marketing
An Introduction from IAB Europe
- The Rise of Influencer Marketing by IAB Europe
- The Creator Marketing Opportunity in Europe by IAB Europe
The Buyer’s Journey - A Step-by-Step Guide
- The Creator Marketplace
- Music Rights
- Brand Safety
- Diversity & Inclusion
Creator Marketing: Case Studies
- Small Business Success Story
- Leading Brands Case Studies
Summary: The Future of Creator Marketing
Creator Marketing reaches over 1.3bn in spend in 2020
According to IAB Europe, Creator Marketing is set to see continued growth in Europe, reaching over 1.3bn in spend in 2020, and set for continued growth in 2021, and beyond.
What is Creator Marketing?
Creator Marketing is a type of marketing that involves working with digital Creators to promote a product or service.