IAB Europe and TikTok release a Guide to Creator Marketing

Creator Marketing is set to see continued growth in Europe, reaching over 1.3bn in spend in 2020.

Daniel Rijo

Jun 2, 2021 • 1 min read

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Google to roll out a “link spam update” in search results

According to Google, the rollout is effective at identifying and nullifying link spam more broadly, across multiple languages.

Daniel Rijo Jul 27, 2021 • 1 min read

Google asks publishers to label affiliate links

According to Google, affiliate links should have the attribute rel="sponsored".

Daniel Rijo Jul 27, 2021 •

Google reduces number of campaign-level bid strategies in Google Ads

According to Google, in the next following weeks, advertisers will no longer have the option of using the old Target CPA or Target ROAS bid strategies for standard campaigns.

Daniel Rijo Jul 26, 2021 • 1 min read

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