By Luís Daniel Rijo in Social News — Jun 2, 2021

IAB Europe and TikTok release a Guide to Creator Marketing

Creator Marketing is set to see continued growth in Europe, reaching over 1.3bn in spend in 2020.

IAB Europe and TikTok last month released a Guide to Creator Marketing. The guide has 34 pages and IAB Europe says that is helping buyers to understand the opportunities that this new world of creator marketing brings.

The guide offers a step-by-step guide and best practices for creator marketing campaigns.

The sections from the Guide to Creator Marketing

An Introduction from IAB Europe

Creator Marketing

The Rise of Influencer Marketing by IAB Europe
Definitions
The Creator Marketing Opportunity in Europe by IAB Europe

The Buyer’s Journey - A Step-by-Step Guide

Step-by-Step
The Creator Marketplace

Key Considerations

Regulations
Music Rights
Brand Safety
Diversity & Inclusion

Creator Marketing: Case Studies

Small Business Success Story
Leading Brands Case Studies

Creator Profiles

Summary: The Future of Creator Marketing

Creator Marketing reaches over 1.3bn in spend in 2020

According to IAB Europe, Creator Marketing is set to see continued growth in Europe, reaching over 1.3bn in spend in 2020, and set for continued growth in 2021, and beyond.

What is Creator Marketing?

Creator Marketing is a type of marketing that involves working with digital Creators to promote a product or service.

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