IAB launches new certification for Media Buying and Planning

IAB announced a new certification called IAB Digital Media Buying and Planning Certification. The certification will answer the complicated task of creating digital advertising campaign recommendations today, when “there is a vast multitude of channels, ad units, technology platforms, and partnerships available to select from.”

IAB says that the certification program will provide “a deeper trust for clients who place their brand investment in the hands of their agency representatives.”

You can apply here and the first webinars start on October.