IAB NewFronts 2024 promises major announcements in Ad-Supported Streaming

The Interactive Advertising Bureau (IAB) today announced details for the 2024 IAB NewFronts, revealing innovative changes that highlight the burgeoning world of streaming and video advertising.

From April 29th to May 2nd, the conference will offer a focused look at the future of digital content, featuring keynotes from major industry players.

Key Highlights:

• Google Returns: Google will kick off NewFronts with the first presentation of the week, underscoring its role as a central force in video advertising.
• IAB Main Stage: After a successful revival, the IAB Main Stage returns for a day of curated presentations with Alfonso Ribeiro ("America's Funniest Home Videos") as host.
• Spotlight on News: Recognizing the vital role of journalism, IAB dedicates an inaugural 'Spotlight on: News at NewFronts,' a groundbreaking session showcasing major publishers like BBC, CNN, NPR, and The New York Times.
• Brand Storytelling and Young Talent: In collaboration with the Cannes Lions Festival of Creativity, National CineMedia (NCM), and Young Lions jurors explore the future of brand storytelling.

“The 2024 IAB NewFronts gives buyers a unique view of the video marketplace over the course of just a few days,” said David Cohen, Chief Executive Officer, IAB. “It’s a blend of content, technology, data and ad innovation which is why NewFronts is where the future of ad-supported streaming is defined.”

The IAB Main Stage on May 1st will feature discussions centered around IAB's annual Video Ad Spend Study, offering insights and projections for 2024.