IAB Open Measurement SDK reaches 2 billion devices

IAB Tech Lab yesterday announced that the OM SDK is having a “tremendous support by measurement companies, global ad platforms, and major app publishers.”

IAB Technology Laboratory’s Open Measurement Software Development Kit (OM SDK) is now reaching 2 billion devices, on iOS, Android and other platforms, worldwide.

OM SDK is a set of tools designed to facilitate third-party viewability and verification measurement for ads served in mobile app environments. IAB Tech Lab says OM SDK simplifies and adds efficiency to a process that had previously involved various SDKs and systems.

Since the OM SDK’s release in April 2018, the Media Rating Council (MRC) has expressed its support of the IAB Tech Lab’s Open Measurement SDK certification program that ensures all parties are using this SDK correctly and uniformly. So far, 17 companies have been certified as such by the IAB Tech Lab:

  • U.S.: Flipboard, Gameloft, GetDabbl, Google, InMobi, intowow, inmarket, Pandora, Tapjoy
  • Europe: BuzzSDK, Display.io, Madvertise, Teads.tv
  • India: Pokkt, Verse.in
  • China: Bytedance
  • Korea: Mezzomedia’s SIGNAL-PLAY and MANPLUS platforms

“With in-app advertising viewability and verification simplified and made more consistent, brands can confidently and more easily buy mobile app inventory. I encourage buyers, sellers, and relevant platforms, to update their systems to support OM SDK and pursue OM SDK-enabled media. Let’s continue the momentum toward simplicity and support better business relationships and results.”

Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab