Integral Ad Science (IAS) yesterday announced it has received continued accreditation from the Media Rating Council (MRC) for its integration, processing, and reporting of third-party data from Meta.
This accreditation ensures that IAS's viewability measurement for Meta ads meets the highest industry standards for accuracy and transparency.
"We applaud IAS for its commitment to the MRC process and for successfully maintaining accreditation for its processing and reporting of Meta data," said George W. Ivie, Executive Director and CEO of the Media Rating Council. "Having a third-party source that independently calculates the key metrics from contributing data sources is critical to the integrity of many of today's verification services."
With this continued accreditation, IAS can offer advertisers confidence that their Meta ad campaigns are measuring up to the highest industry standards. This data is essential for advertisers to make informed decisions about their ad investments and optimize their campaigns for maximum impact.
"Our work with Meta has added tremendous value to our products and services, and we are proud that this important aspect of our business bears the seal of approval from the MRC," said Kevin Alvero, Chief Compliance Officer at Integral Ad Science. "We continue to prove again and again that we are dedicated to delivering the most trustworthy, transparent and actionable data to our clients and the marketplace."
The Media Rating Council (MRC) is a non-profit industry self-regulatory organization that audits and accredits media measurement products and data sources across Digital, Out-of-Home, Print, Radio, Television, and cross-media products.