This distinguished panel will address two key aspects of the issue. First, access to education is fundamentally changing as a result of the Internet. In response, what are modern educational institutions doing to capitalize on reaching new students in new ways? And second, marketing in the education space, both higher and K-12, is thereby being transformed. Internet marketing techniques have become an absolute necessity for many traditional educational institutions that are having to recruit students for the first time.
Details of the panel are as follows:
Mon., Sept. 19, 3 p.m.
Dominick Sirianni, VP Interactive Education, Internet Marketing Association
Andy Hoang, CMO California State University Long Beach
Sandeep Krishnamurthy, Dean, University of Washington Bothell School of Business
David May, Director of Web and Interactive Marketing, Chapman University
Melanie Mitchell, Acting Director of Professional and Continuing Education, Oregon State University
“Education Disruption and Internet Marketing” is just one example of the opportunities to gain insights into the latest trends and best practices at IMPACT16. The event will feature additional panels, keynotes and breakout sessions including a Start-up Battlefield 3 and Women Leaders Group, with a welcome reception at the brand-new Skyfall Lounge at the Delano. In addition, IMA will present the IMPACT16 awards to those who exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.