IndexNow, a protocol that allows websites to notify search engines of content changes in real time, this month announced it has reached a significant milestone: 60 million websites are now joining IndexNow daily, and 1.4 billion URLs are being submitted each day.
IndexNow was launched two years ago with a simple mission: to make it easy for websites to have their content changes reflected quickly in all search engines. This is important because it can help websites improve their visibility in search results and reach more users.
IndexNow has quickly become a popular tool for website owners, and its growth has been impressive. In just two years, it has grown from a small pilot program to a global protocol that is used by some of the largest websites in the world, including Wix.
IndexNow is supported by a number of search engines, including Microsoft Bing, Yandex, Seznam.cz, and Naver. It is also supported by a number of content management systems (CMS), including WordPress, Drupal, Joomla, Magento, Shopify, and Wix.
One concern with IndexNow is that it could lead to increased crawl load on websites. This is because search engines will be crawling more URLs more often.
What is IndexNow?
IndexNow is a protocol that allows websites to notify search engines of content changes in real time. This is done by sending a ping to the search engines whenever a URL is added, updated, or deleted.
Search engines can then use this information to quickly update their indexes and ensure that users are seeing the most up-to-date content.
Benefits of using IndexNow
- Improved visibility in search results: By notifying search engines of content changes in real time, websites can improve their visibility in search results. This can lead to more traffic and more conversions.
- Faster indexing of new content: IndexNow can help search engines to index new content more quickly. This means that new content can appear in search results sooner.
- Reduced crawl load on websites: IndexNow can help to reduce the crawl load on websites. This is because search engines will only crawl URLs that have been updated or added.
How to use IndexNow
To use IndexNow, website owners need to generate an API key and add it to their website. The API key is used to authenticate the website to the search engines.
Once the API key has been added to the website, website owners can start submitting URLs to the search engines. This can be done manually or through a plugin or API.