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Google is recommending publishers to do content in other languages for years. When there is a gap on a language there is an opportunity for publishers.
Last year Google launched a new tool to help businesses and publishers to discover new markets to growth. It´s Market Finder. On Google´s Market Finder, users can introduce one URL or some topics and discover the top countries by monthly searches, by household net disposable income, by ease of doing business index, and by AdWords recommended bid.
Market Finder was now nominated for two Webby Awards, in the categories of Best Visual Design – Function and Web Services & Applications.