IRI today announced the integration of BDS Analytics’ cannabis dispensary data within IRI Liquid Data® technology platform. The integration will provide retailers and CPG manufacturers with a view of the legal cannabis industry.
IRI says that clients subscribing have access to cannabis retail tracking data and insights available from medicinal and recreational state dispensaries across the United States.
“The exploding cannabis industry has the potential to disrupt many consumer categories, from health and beauty to food and beverages,” said Clay Dodson, executive vice president of Product Management for IRI. “Given both the market opportunities and competitive risks this poses to manufacturers and retailers, IRI is pleased to offer clients access to POS-based market tracking and consumer insights that help marketers better understand the cannabis user profile and their reasons for product use and purchase.”
According to IRI, the two companies plan to develop additional solutions that leverage the capabilities of their combined data, technology, and domain expertise.