Webinar: Is Performance Attribution Flawed By Nature?

By Daniel, in Webinars on . Follow Daniel on Twitter! Subscribe our PPC Newsletter or our Newstand App

Tomorrow, Thursday, September 28, 2017, 6:00 PM – 7:00 PM CEST, Maor Sadra, CRO @ AppLift, and Brian Marcus, Director of Product Marketing @ TUNE are giving a free webinar about Performance Attribution.

A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and gain insights into user events such as app install or in-app behavior to understand the user journey with the ad. The lack of standards in mobile attribution results in an uneven measurement of who should be attributed with which conversion.

In this webinar, as part of our ‘A Debate on Standards’ series, Brian Marcus, Director of Product Marketing @ TUNE and Maor Sadra, CRO @ AppLift, take a look at the performance attribution ecosystem and the gaps within it. They will discuss how a lack of attribution standards is harming the industry, and why there’s a need to shake things up for growth.