By Luís Daniel Rijo in Display News — Jun 8, 2024

Italy Out: Google Ads Ban on Social Casino Games

This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.

Social Casino Games

Google this week announced an update to its Gambling and Games policy, effective July 8, 2024. This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.

Social Casino Games are a specific category within the Google Ads Gambling and Games policy. These games simulate traditional casino games but do not involve real-world money or prizes. Players typically use virtual currencies or in-game items to participate.

Google did not disclose the specific reasons behind excluding Italy from the list of permitted countries for Social Casino Games. However, regulatory environments for online gambling can be complex and subject to change. Google may update its policies to reflect evolving legal requirements in specific countries.

As of July 8, 2024, advertising for Social Casino Games will no longer be allowed on Google platforms in Italy. Advertisers targeting Italian audiences should adjust their campaigns accordingly to avoid policy violations.

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