IZEA last week announced the official launch of IZEAx Discovery. The new platform provides marketers with access to search influencer profiles as well as access to VizSearch, IZEA’s content discovery engine. IZEAx Discovery is available as a standalone feature for $149 per month and marketers can sign up and purchase via credit card on izea.com.
IZEAx Discovery enables marketers to perform influencer keyword searches and segment searches based on hundreds of different criteria, including audience demographics, and filter results to find the right influencer profile for their brand.
In IZEAx Discovery, marketers can create, organize, and export lists of influencers to easily manage large groups of influencers. IZEAx Discovery also includes access to VizSearch which provides marketers with the ability to search IZEA’s index of millions of pieces of content created by IZEA’s opt-in network of social media influencers.
Sample IZEAx Discovery searches include: Food Influencers, Style Influencers, and Travel Influencers.
“While our core customer base for IZEAx is larger agencies and brands, we realize there is a significant segment of the market that does not match the ideal customer profile for an enterprise-class influencer marketing platform,” said Ted Murphy, Founder and CEO of IZEA. “IZEAx Discovery provides a frictionless on-ramp for these customers to join the IZEA ecosystem and allows them to grow with us as their needs and budgets expand over time. They get access to some of our most powerful features for a fraction of the cost of a traditional IZEAx platform license, with the ability to easily upgrade to the full IZEAx Unity Suite when they are ready.”