By Luís Daniel Rijo in DOOH News — Nov 30, 2023

JCDecaux and Grupo Publigrafik merge to become the most diversified Outdoor Advertising Platform in Central America

JCDecaux Top Media and Grupo Publigrafik's outdoor advertising branch in Central America today announced a merger to create the most diversified outdoor advertising platform in terms of geographies and products as well as services.

The new joint-venture will operate in 6 countries (Guatemala, Panama, Costa Rica, El Salvador, Honduras and Nicaragua) and is owned by JCDecaux SE [55.6%], Grupo Publigrafik’s existing shareholders [27%] and Top Partners [17.4%].

The combined expertise of JCDecaux and Grupo Publigrafik will open up new opportunities for advertisers within a highly fragmented advertising market.

Advertisers will benefit from a range of increasingly effective and targeted communication solutions based on premium locations in street furniture, billboards, and transport (20,000 advertising panels), as well as high-performance measurement indicators.

JCDecaux will provide its expertise in DOOH (Digital Out-of-Home), in which it has made numerous productive investments, contributing to the growth of the medium.

Brands will have access to data-led media solutions allowing relevant activations across the entire marketing funnel.

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