JCDecaux and Grupo Publigrafik merge to become the most diversified Outdoor Advertising Platform in Central America
JCDecaux Top Media and Grupo Publigrafik's outdoor advertising branch in Central America today announced a merger to create the most diversified outdoor advertising platform in terms of geographies and products as well as services.
The new joint-venture will operate in 6 countries (Guatemala, Panama, Costa Rica, El Salvador, Honduras and Nicaragua) and is owned by JCDecaux SE [55.6%], Grupo Publigrafik’s existing shareholders [27%] and Top Partners [17.4%].
The combined expertise of JCDecaux and Grupo Publigrafik will open up new opportunities for advertisers within a highly fragmented advertising market.
Advertisers will benefit from a range of increasingly effective and targeted communication solutions based on premium locations in street furniture, billboards, and transport (20,000 advertising panels), as well as high-performance measurement indicators.
JCDecaux will provide its expertise in DOOH (Digital Out-of-Home), in which it has made numerous productive investments, contributing to the growth of the medium.
Brands will have access to data-led media solutions allowing relevant activations across the entire marketing funnel.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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