By Luís Daniel Rijo in DOOH News — Nov 29, 2023

JCDecaux renews and extends its advertising concession with Madrid Metro for 10 years

JCDecaux SE (Euronext Paris: DEC) last month announced that it has renewed and extended its advertising concession with Madrid Metro for 10 years. The new contract will see JCDecaux install more than 460 new digital screens, making it the most digitised JCDecaux-marketed metro in Europe.

The new screens will be larger, sharper, and more energy-efficient than the existing screens. They will also be more innovative, with features such as anamorphic effects and curved screens.

The new contract also includes a commitment to data-driven advertising. JCDecaux will use measurement tools to fine-tune the calculation of impressions and offer more precise performance metrics.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email