JCDecaux renews and extends its advertising concession with Madrid Metro for 10 years
JCDecaux SE (Euronext Paris: DEC) last month announced that it has renewed and extended its advertising concession with Madrid Metro for 10 years. The new contract will see JCDecaux install more than 460 new digital screens, making it the most digitised JCDecaux-marketed metro in Europe.
The new screens will be larger, sharper, and more energy-efficient than the existing screens. They will also be more innovative, with features such as anamorphic effects and curved screens.
The new contract also includes a commitment to data-driven advertising. JCDecaux will use measurement tools to fine-tune the calculation of impressions and offer more precise performance metrics.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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