DOOH now accounts for nearly one-third of JCDecaux's Total Revenue
JCDecaux today announced its revenue for the full-year 2023. Full-year revenue grew by 7.6% to €3,570.0 million, driven by strong growth in digital and transport activities.
Adjusted revenue grew by 8.7% to €3,606.0 million, excluding the impact of foreign exchange and perimeter changes.
Digital Out of Home (DOOH) revenue reached a record €1,020.0 million, representing 35.3% of total revenue.
Programmatic advertising revenue through the VIOOH SSP (supply-side platform) grew by 63.5% to €100.2 million.
All activities grew positively organically in Q4 2023. Street Furniture, Transport, and Billboard all achieved double-digit organic growth in Q4.
All geographies grew positively organically in Q4, with Asia-Pacific, UK, and North America leading the way.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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