Jivox this month launched IQiD, a new technology that runs within the brand’s domain. IQiD enables brands to personalize dynamic creative (DCO) at scale using first-party data they own as well as contextual triggers.
Jivox says IQiD is empowering brands to build 1:1 relationships with individual consumers without having to rely on third-party cookies.
Jivox IQ Identity Graph (IQiD) runs within the brand domain, and is integrated with the brand’s data architecture, as the data collection uses brand’s consent technology and privacy compliance. IQiDis are available as part of the Jivox IQ Enterprise version.
“We were one of the first marketing technology platforms to embrace GDPR, and we are already implementing CCPA. We wanted to continue leading on privacy by being the first to provide brands with a better way to continue personalizing experiences for consumers while being compliant with data privacy and consumers’ demand for consent in the use of their data,” said Diaz Nesamoney, Founder and CEO, Jivox.