Know the new Bing Ads Price Extensions, launched this week

Bing is This year shifting the focus in ad extensions from providing more context, and this week just launched new Bing Ads Price Extensions. According to Bing, Price Extensions are now available in the USA and will begin to roll out internationally this month on United Kingdom, Canada, France, Germany, and Australia on PC and mobile devices.

Bing Ads Price Extensions show potential customers the product or service they want, when they’re looking for it, front and center on Bing Search results. Bing says that clicks on Price Extensions can link to the website or a preferred third-party storefront like Amazon.

The prices used in Price Extensions must be available and visible on the landing page. Like Sitelinks, clicks on Price Extensions will be charged the same CPC as clicks on the ad headline. Price Extensions can link to a preferred third-party retailer, like Amazon or Walmart. Price Extensions serve on all devices and can be shown with other ad extensions, including Sitelinks. The description cannot be duplicated in the header. For example, “Women’s haircut” cannot be used for both the header and the description.

On Bing Ads UI to create Price Extensions, advertisers can import their extensions from AdWords and create them programmatically using the Bing Ads API (Campaign Management, Bulk). For additional information on Price Extensions, check out our Help page.