LinkedIn launches Event Ads
LinkedIn this week launched Event Ads, enabling advertisers to promote events in the social network. LinkedIn Events were launched in October 2019.
Events Ads appear in the LinkedIn feed, and when using Events Ads, advertisers can see how many members viewed or clicked the Events Ads and then registered for the event.
LinkedIn says 40% of Beta customers saw their cost per registration decrease when using the Event Ad vs similar Sponsored Content Single Image event campaigns.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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