Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform.
LinkedIn profile targeting is in beta for specific clients. Advertisers that want to test should reach out Bing Ads account manager that can help to join the beta (clients without a Bing Ads representative can sign up for the beta here).
LinkedIn has over 575 million global members and it was acquired by Microsoft in 2016 for $26.2 billion.
LinkedIn profile targeting on Bing Search Ads is available in the US only. The targeting includes bid only targeting, with exclusions coming soon.
Three professional profile dimensions are available: Company, Job Function, and Industry.