LinkedIn announced today a new reporting tool for advertisers. It´s free and is similar to the Facebook Audience Insights. With LinkedIn Website Demographics, advertisers can have insights about the audience on LinkedIn that is visiting their own website. With this data, advertisers can develop intelligence to target new users on LinkedIn Ads.
How to start using LinkedIn Website Demographics? This new free reporting tool is not yet available but LinkedIn created a page to explain how the process works.
Steps to have insights about the audiences
- Add the LinkedIn Insight Tag to your site
- Create audiences to track
- Apply audience insights to your marketing strategy