LivePerson this week announced an integration with the newly launched, AdLingo, a conversational marketing platform built within Area 120, Google’s incubator for experimental projects.
AdLingo’s Conversational Display Ads are a new way for brands to connect with consumers digitally as they are browsing content across the display network. Through the new integration, brands can have two-way conversations with consumers who click on the ads. LivePerson says consumers consistently rank a conversational experience above traditional modes of communication such as web pages and phone calls.
“Consumers are increasingly expecting digital convenience in all aspects of their lives. By letting them ask questions and get information in real-time wherever they are — such as when they’re viewing an ad — brands can bring consumers further down the sales funnel and increase conversions.”Stephanie Lyras, Head of Partnerships at AdLingo
LivePerson’s LiveEngage platform enables brands to support the entire experience, from integration to the display ad through managing the resulting conversation with a combination of AI and humans. The LiveEngage platform enables brands to connect to AdLingo and popular messaging services and voice assistants, along with a brand’s own apps, website, and phone systems.
LiveEngage brings together the AI and automations necessary to operate the experience at scale, along with the backend integrations to offer capabilities such as payments and reservation changes. A workspace for customer care and sales agents is provided to monitor and support the experience.
“Consumers want to be able to ask questions and get help before purchasing a product or service. LivePerson brings that conversation to life in the environment the consumer is most comfortable in, whether it is SMS, WhatsApp, Facebook Messenger, or now through display ads they are already browsing. We’re excited to enable this new connection. It’s a better discovery and shopping experience for consumers and an opportunity for brands to improve their conversion versus traditional web pages.”Marc Hayes, VP, Global Head of Distribution, LivePerson