Looker Studio Updates: New partner connectors and enhanced total calculations

Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.

Looker Studio partner connectors
Looker Studio partner connectors

Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.

Looker Studio Report Gallery now includes several new partner connectors, allowing users to connect to a wider range of data sources:

  • Marketing Analytics
  • Link Building
    • Pitchbox Project Status by Pitchbox: This connector allows users to import data on project status from Pitchbox, a link building productivity platform.
    • Pitchbox Outreach Activity by Pitchbox.com: This connector allows users to import data on outreach activities managed within Pitchbox.
    • Pitchbox Campaigns Data by Pitchbox.com: This connector allows users to import data on marketing campaigns managed within Pitchbox.
    • Pitchbox Link Monitoring by Pitchbox.com: This connector allows users to import data on link monitoring activities managed within Pitchbox.
  • Social Media Analytics
    • LinkedIn Company Pages by Railsware Products Studio, LLC: This connector allows users to import data from LinkedIn Company Pages for social media performance analysis.
    • Microsoft Advertising by Railsware Products Studio, LLC: This connector enables users to import data from Microsoft Advertising accounts.
    • Facebook Public Data by Railsware Products Studio, LLC: This connector allows users to import publicly available data from Facebook for social listening or market research purposes.
    • Instagram Insights by Railsware Products Studio, LLC: This connector allows users to import data from Instagram Insights for social media performance analysis.
  • Other Data Sources
    • Twitter Public Data by Catchr.io: This connector allows users to import publicly available data from Twitter for social listening or market research purposes.
    • Bing Webmaster Tools by Daxrm: This connector allows users to import data from Bing Webmaster Tools for website performance analysis.
    • Microsoft Ads by Daxrm: This connector enables users to import data from Microsoft Ads accounts.
    • Instagram Public Data by Catchr.io: This connector allows users to import publicly available data from Instagram for social listening or market research purposes.
    • TikTok Organic by Reportingninja: This connector allows users to import data on organic performance on TikTok, a short-form video sharing platform.

Enhanced Total Calculations

Looker Studio now allows users to configure totals and comparison metrics to disregard any filters applied by viewers of the report. This can be helpful in situations where you want to show overall trends or performance metrics irrespective of the specific filters a user might choose to apply while interacting with the report.

The introduction of new partner connectors expands the data integration capabilities of Looker Studio, allowing users to leverage a wider range of data sources for their data visualization and reporting needs. This can be particularly beneficial for marketing teams who rely on data from various platforms to track campaign performance and social media engagement. Additionally, the update to total calculations offers more flexibility in presenting key metrics within reports. Overall, these updates demonstrate Google's commitment to continuously improving Looker Studio's functionality and its position as a versatile data visualization tool.

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