Like PPC Land? Subscribe our free email newsletter. Follow us in Google News, in Twitter or in Apple News.
Marketing technology company Magnetic, today announced that data strategy, analytics, and machine learning veteran Paul Phillips has been appointed as Chief Data Officer. In this role, Phillips will be responsible for aligning Magnetic’s data, analytics, and data science capabilities to deliver better performance and insights for marketers.
“We are thrilled to have a leader of Paul’s caliber join the team. As the worlds of programmatic advertising and CRM marketing converge, marketers demand high performance, transparency and robust customer insights. They want to coordinate across devices and channels, both online and offline. Magnetic is one of the few tech platforms with the unique data assets to provide that end-to-end connected view. Paul will unleash the enormous value from our data assets for our clients,” says COO Sandeep Swadia.
A data entrepreneur, Phillips comes to Magnetic from leading data analytics provider, Causata, which Phillips founded and led. The company was acquired by NICE Systems Ltd. Phillips also founded Touch Clarity, which specialized in personalization and machine learning. The company was acquired by Omniture, eventually becoming a part of Adobe.
“Magnetic is unique in having access to both data from the world of advertising and the world of CRM. The future of marketing will not only demand that we understand what people are in-market for right now, but what every touch may mean to the expected lifetime value of a customer. Magnetic’s data assets and technology platform position us well to deliver on that promise,” says Phillips.
Magnetic’s platform offers a full suite of ad, email, and site solutions powered by a unique combination of data.
Phillips joins Magnetic’s leadership team in the San Mateo, CA office.