GroupM last month announced Marc Bignell as Global Head of Trading. Marc Bignell is based in London and is reporting to Chief Investment Officer Nick Theakstone.
“By a wide margin, GroupM remains the largest media investment group worldwide, so the opportunity to take a leadership role in its future success is incredibly exciting. My admiration for GroupM goes beyond its scale. I’m excited to work with Nick and the broader investment team to extend its innovation and leadership in areas like measurement, viewability, and brand safety.”Marc Bignell, Global Head of Trading at GroupM
According to GroupM, Marc Bignell will develop and implement innovative trading solutions that drive performance for advertisers. GroupM says Bignell’s broad experience in technology, data, and negotiations across markets will ensure GroupM’s buying power continues to deliver value for its clients.
Bignell has nearly 30 years of proven experience. Before joining GroupM, he was Chief Commercial Officer at Miroma, a private company with a portfolio of media and technology companies. Prior to that role, he was Yahoo’s Vice President for Europe, Middle East, and Africa. Earlier, he spent more than 20 years with Omnicom Media Group, most recently as Worldwide Chief Investment Officer.
“Marc has a track record of delivering creative commercial solutions to advertisers and media partners alike. A talented negotiator, he is admired across the industry for his strategic and collaborative approach to deal-making. With many advertisers facing low growth markets, increased competition, and digital disruption, our agencies must deliver more value and greater efficiency for clients. This will be Marc’s focus.”Nick Theakstone, Chief Investment Officer at GroupM