McCann Detroit today announced that Bill Cimino has joined the agency as EVP, Chief Creative Officer. “Bill has done really great work on big brands his entire career,” said Rob Reilly, Global Creative Chairman of McCann Worldgroup. “More importantly, he is an outstanding person. I couldn’t think of a better individual to lead and mentor the creative teams in a part of the country that is becoming more and more vital to our overall plan.”
Cimino joins Jeff Cruz, named MRM//McCann Detroit EVP, Chief Creative Officer earlier this year, as the team continues to build a deep and varied creative center in Detroit for McCann Worldgroup.
“Adding Bill to our Detroit team puts another key creative leader in place as we continue to elevate the level of our creative product across all of McCann Worldgroup Detroit,” said Bill Kolb, Global President, Diversified Agencies, McCann Worldgroup. “This is the next important step in moving our business forward and working to attain our ambitious growth and creative objectives.”
Cimino, a creative leader who has held top positions at major agencies both in Chicago and California, has won every major creative award in his more than 25 years in the industry. Most recently he served as Chief Creative Officer of Y&R Chicago, where he drove the agency to achieve recognition as 2014 Creative Agency of the Year from the Chicago Advertising Federation after winning five new pieces of business in just one year. In addition, while serving as Global Creative Director on the McDonald’s account at DDB Worldwide, he led his team to win 13 Lions at the Cannes International Festival of Creativity and the Gold Effie for Sustained Success over a five-year period. Cimino, who began his career as a copywriter at Ogilvy & Mather, also served as Chief Creative Officer at FCB California.
Kolb continues, “Bill has proven to be a transformative leader and an inventive brand storyteller who has a long history of achieving incredible results for his clients. I’m certain that under his leadership, our agency will reach new heights of success.”