Mediacorp, Singapore’s technology provider for the global audio industry, this month has selected Triton Digital to power its digital audio and podcast strategy.
“At Mediacorp, our partners play a significant role in our mission to create and deliverIndranil Sarkar, Lead, Partnerships & New Business at Mediacorp
high qualitycontent experiences to our audiences. Our live stream digital radio and on-demand podcast content is a meaningful driver of this mission, and we look forward to using Triton’s sophisticated audio streaming, advertising, and measurement technology to support our evolving digital audio strategy.”
Mediacorp will use Triton’s audio streaming network to deliver audio content to its online listening audience, and the Tap Ad Server to dynamically insert targeted ads into its online streams. To support its monetization goals, Mediacorp will leverage Triton’s programmatic audio marketplace (a2x®) and audio SSP (Yield-Op) to make its online audio inventory available to programmatic buyers.
In addition, Mediacorp will utilize Triton’s integration with the Omny Studio platform to capture, edit and distribute engaging podcast content to its online listeners, and Triton’s Webcast Metrics® service to measure its audience.
“According to eMarketer, digital ad spend in APAC is expected to grow from $97B in 2018 to $136B in 2021,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are proud to be providing Mediacorp with an advanced, reliable, and easy-to-use solution that will simplify the management and monetization of their streaming audio and podcast content.”